Most people understand that Story is used to create memorable experiences, but did you know it should also be combined with great design to deliver a client's business objectives? This masterclass shows you how!

Through this course, you will:

• Discover all of the "building blocks" necessary to create compelling stories in physical environments

• Learn what criteria is crucial to determine from a client in order to create the story

• Understand how to combine story/experience technology with the brand, audience and business goals to deliver amazing results

Keep an eye out for additional lessons in the Masterclass Series!