Brand Renewal

Case Study
Theron Skees

Pier 27 and Amiani Brands

Hotel Shops' chairman boldly charged ahead with re-imagining his family's very successful leisure and lifestyle fashion brands with the goal of staying relevant for Caribbean vacationers. The Designer's Creative Studio started at the very core of the brand to discover its purpose, cause and belief and develop a brand story that would serve as the guideline for all brand touch points. Then, we co-created several new flagship retail stores to express the renewed brand experience.  

Our Impact

  • Synthesized a core brand story for each business 
  • Developed, from concept, new flagship store designs based on the brand stories
  • Implemented process changes at an enterprise level for new store development

What Our Client Said:

"Theron was not just a consultant, but an important part of the team for more than just the projects he was involved in. His knowledge and expertise left a mark on our project process and execution."

- Ivonne Sabat, Hotel Shops Expansion and Projects Director

Connect With Us